No Vain Puff

March 25

Some startling claims are made in the advertising world. From toothpaste that will whiten your teeth to an irresistible brightness, to automobiles that will out-perform all their competition, the consumer must beware of the ‘trade puffs’ that companies feel are justified in promoting their products.

There is One, however whose claims are not exaggerated. In fact, He is so amazing that there are not words within the lexicon of human language to convey His wonders to His creatures. Among the most astounding assertions the Bible conveys to us about God is that He loves us.

God, the Mighty One, the Majesty on high, feels so tenderly inclined toward man that He sent His only Son to die for our sins, to redeem us from destruction and to assure a place for us in His eternal home. I Corinthians 13:7, 8 states the scope of that love in terms that are at once easily understood while virtually incomprehensible.

This glorious passage states regarding the love of God that, “It always protects, always trusts, always perseveres. Love never fails.” When we are assailed by the circumstances of life, we are guarded from their onslaught. Because His love for us perseveres, we may trust in its efficacy. The promise that He will not fail us, will not remove His hedge of love from around us, is no vain puff.